Small Business Branding - How To Do It [And Examples]

No matter what type of small business you’re running, it’s vital that you take the time to understand the importance of creating a solid brand.

According to small business experts, people don’t buy products; they buy brands.

Essentially, the more effort you put into your small business branding, the more likely consumers will see your business as a real, authentic, and genuine entity, rather than just another cold, stone-faced business trying to make another sale.

Below, we’re looking at small business branding and how to do it, including examples from leading brands!

Start With Research

No matter what sort of small business you own, the first step is to perform a bit of market research and learn about your competitors and your target audience.

While analyzing your direct and indirect competitors, make sure to note as much as you can about their branding efforts, including what type of content they create, their brand voice, their brand story, their target audience, and anything else that might help you complete your brand.

When it comes to learning about your target audience, creating buyer personas is the best way to do this. A buyer persona is, essentially, a semi-fictional representation of people who are most likely to interact and engage with your brand.

For example, if you owned a company selling sporting goods, your buyer personas would likely include information about younger male consumers who are most likely interested in sports.

However, while younger males would most likely be part of your target audience, that doesn’t mean that older males or even females wouldn’t be interested in your brand.

Regardless, market research will ensure that your branding efforts have the most impact possible on your industry by knowing who your target audience is and what sort of things they’re interested in.

Logos, Graphics, And Marketing

When people think of branding, one of the first things they think of is a logo.

Even though logos usually only consist of basic imagery or writing, they can significantly impact your business.

In other words, the logos and graphics you choose for your small business represent the way people will see and perceive your brand. And despite their small size, they speak volumes for your company.

Take a look at other leading companies and the logos they’ve created to get ideas about what type of logo you can make for your own business.

The FedEx logo is a sterling example of a logo that’s memorable and has a hidden image in it. 

For those who are unaware, the FedEx logo has a hidden arrow you can see in between the

letter E and X, which is perfectly representative of a company that delivers parcels from one location to another!

Regardless of what type of logo you choose for your small business, make sure to include it on your website, business cards, social media pages, and any other relevant marketing materials you create.

Check out Business Cards to create printable business cards for free.

Focus On Creating Award-Winning Products

It might seem obvious, but no brand ever became a success by selling sub-par products or delivering poor-quality customer service!

When you think of brands like Apple, what first comes to mind?

If you’re like most people, you probably think of super-fast computers, iPhones, iPads, and other expertly-created devices that consumers simply love

Because of the excellent, high-quality products they create, Apple doesn’t need to do all that much in terms of advertising. Their products speak for themselves!

So if you want your branding to resonate with consumers, logos and graphics are essential, but creating a super high-quality product is even more important!

Small Business Branding 101

There’s a bit more to branding than market research and knowing what FedEx and Apple are doing.

However, learning about your competitors and taking notes from leading brands is a great place to start when it comes to creating a brand that’s sure to resonate with your target audience!

Tips for Moving Your Business to a New Location

Moving your business to a new location can indeed be quite a challenge. Whether it’s a small, home-based business without employees or a large business with numerous employees, relocating means chaos, loss of productivity and disruption. When moving your office, you’re not just moving furniture, but a business as well.

Plan your budget

Before you start looking for a new location, you should decide whether leasing or buying would be a better option. This is among the trickiest decisions many entrepreneurs encounter. Here are a couple of tips that might help you make up your mind:

• Leasing is a much more suitable option if you have a young business with little extra capital. Also, consider leasing if your business grows fast with uncertain and unpredictable future space needs.

• If you run a more established business or one with specific space needs, consider buying. Moreover, purchasing helps your working capital grow, and you don’t have to worry about restrictions and rent increases. 

Make sure your company is able and ready to pay for all moving expenses – a moving company, moving supplies and storage needs. 

Find a new office location

A great location can be hard to find. If your business isn’t home-based, you will need to find a new office location. This is a task your HR department can help you with. You should make sure to accessibility for clients and suppliers, parking, shipping, public transportation and room to grow into consideration. Remember, the needs of your staff and clients should always be your top priority.

Moreover, don’t forget to consider local taxes and infrastructure. Taxes may vary between municipalities, so this is something you should discuss with your commercial real estate agent. 

Inform clients and employees

Failing to communicate the whereabouts of your new business can cause many issues. Whether you run a restaurant, a retail store or an IT business, you depend on your customers. Moreover, you probably get many deliveries from your distributors and partners. You grasp the idea of how them not knowing where you are may be problematic. This applies both if you’re moving across the street or having your business transferred to another state. Since cross-country moves are usually more complex, people tend to underestimate the local ones and thus forget to inform the people their business operations depend on.

Informing everyone about the move timely is essential.

So, avoid surprising your coworkers and employees and let them know about the relocation ahead of time. Give them plenty of notice so they can adjust accordingly. Social media and newsletters can be lifesavers in this situation. Inform them of the benefits of switching your business to a new location, such as extra space or a more convenient area.

Build up your inventory

We advise building up extra inventory. This is just in case – you should always have enough stock on hand. This way, you can prevent unexpected issues and provide uninterrupted supply for your production needs and clients. Also, make a short list of:

-       Things you’re taking

-       Things you’re leaving behind

Update your company’s website and order new business cards

Your company’s marketing material shouldn’t have the old address on it. Be sure to update these as soon as you move. Otherwise, you could both confuse your customers and clients and make your business look frivolous. Don’t forget to keep your online presence and data current and update your company’s website, Google My Business listings and e-mail signatures. 

Notify the IRS

You will need to let the IRS know you’re relocating your business to a new address to ensure you receive all tax refunds or IRS correspondence. Use your new address when filing your tax return, and the IRS will automatically update its records. If you already filed your taxes but failed to include your new address, don’t worry - just fill out Form 8822. 

A quicker way to inform the IRS to file your tax returns using your new address

Prepare your office for the move 

A wise man once said that moving is an excellent opportunity to declutter, so get rid of any old and unnecessary things. Empty the drawers and cabinets and pack the office supplies after acquiring all the necessary packing equipment. More importantly, collect all the vital paperwork and documents and keep them close to you. Prepare the furniture and equipment for packing, disassemble anything if necessary and protect your possessions from getting damaged. Finally, don’t forget to label the boxes. This will make the process of unpacking significantly more manageable. 

Office-moving checklist

• Notify your employees about moving your business to a new location

• Inform your customers, clients, partners and affiliates

• Notify the IRS

• Let your current landlord know (if you have one)

• Get quotes from moving companies such as Heavenly Moving and Storage

• Decide on moving coverage

• Set a budget

• Gather a planning team

• Create a plan for moving

• Distribute responsibilities to team members

• Hire an interior designer

• Order special equipment

• Stack up your inventory

• Make a plan for setting up IT systems, phone and internet installations

• Do thorough research of business insurance options

• Collect all the moving supplies you’ll need

• Transfer utilities

• Update company address listings

• Back up important documents

• Review your moving day schedule

After the move – throw a party!

Celebrating your office move is probably the best way to reveal a new image. You can opt for a big party with your clients, a drink reception for your staff, or even an opening party. Creating a good first impression and building your staff morale is essential. You know what they say - work hard, play hard(er).

After a successful move, make sure to celebrate.

You can do this!

It’s undeniable that moving your business to a new location carries certain risks, but it can be the best thing for your company. According to many relocation experts, the odds are in your favor. However, as with any other change, problems may arise from making some common mistakes. To avoid unpleasant surprises, remember three things: don’t rush the decision, don’t focus too narrowly on a few costs and never ignore quality-of-life factors and environmental concerns. When all the fuss is over, you’ll see that a fresh start with excited customers is indeed worth all the effort.

Images used:

https://unsplash.com/photos/lDlU1zbjGQA

https://unsplash.com/photos/4SNUcHPiC8c

https://unsplash.com/photos/8DEDp6S93Po

https://unsplash.com/photos/F0a4OeyoQX0

Misconceptions of Vertigo

Every year almost 15 to 20 percent of people do experience dizziness and vertigo effects. As per studies, stats say that the count of vertigo problems in women is two to three times higher than in men. Vertigo problem commonly increases with age. 

MJphysio offers Vestibular rehabilitation in Vancouver, Surrey, and in Fleetwood locations where they provide BPPV diagnosis and treatment.

Vertigo is a symptom where a person experiences an imbalance that varies from mild spinning to intense one. The problem is noticed due to inner ear issues. However, it is not assured that the problem will be only due to inner ear issues.  But sometimes the vertigo symptom might be due to disorders of the brain or other symptoms in the body. If you’re also the one experiencing vertigo issues, you might be well aware of how dreadful the sensation of imbalance is.

Sometimes vertigo could be so dreadful that it affects daily activities too. It also could hamper once psychological and emotional stress. People will often lose their ability of multitasking. People also end up being anxious and depressed.

In today’s internet era, there is ample information available all over the internet. However, they are some misconceptions that are also found among people. Although dizziness is a commonly experienced symptom most of them are still unaware of vertigo. 

Read the infographic below to know more about the facts and misconceptions of Vertigo.

Click to see larger image